Community Calendar https://www.paytechwomen.org/events/event_list.asp Mon, 11 May 2026 13:12:11 GMT Thu, 28 May 2026 17:00:00 GMT Copyright © 2026 PayTech Women Webinar: Embedded Finance: Strategies for Growth, Innovation and Competitive Advantage https://www.paytechwomen.org/events/EventDetails.aspx?id=2057592 https://www.paytechwomen.org/events/EventDetails.aspx?id=2057592 Please log in to your PayTech Women member account for free registration. Non-members may purchase the webinar for $50, or join PayTech Women to access all our webinars.

Embedded Finance:
Strategies for Growth, Innovation and Competitive Advantage

Join PayTech Women for an engaging and practical webinar exploring the rapidly evolving world of embedded finance - where financial services are seamlessly integrated into non-financial platforms and customer journeys.
 
This session will unpack how companies across industries are leveraging embedded payments, lending, insurance and banking capabilities to enhance user experience, drive revenue and create competitive advantage.
 
Attendees will gain insights into real-world use cases, ecosystem players and the strategic considerations shaping this transformation in financial services.
 

You will walk away with:

  • Capitalize on the embedded finance ecosystem: Understand how key players (fintechs, banks, APIs and platforms) collaborate to deliver them. Platforms already embedded in merchant operations are best positioned to lead this shift.
  • Drive retention and revenue through multi-product growth: Evaluate the business and customer value of moving from a single product to a unified suite that enhances merchant experience, deepens engagement and unlocks new revenue streams.
  • Evaluate build-vs-partner and infrastructure tradeoffs: Gain a strategic framework for evaluating build-vs-partner decisions, why the foundation you choose determines your multi-product trajectory and where the hidden costs and compliance risks of building typically surface.

 

Speakers: 

Lorraine LeducLorraine Leduc
Head of Partnerships
Jaris

Lorraine Leduc leads Partnerships at Jaris, a leading embedded finance platform that enables payments and software companies to deliver personalized financial products – including lending, instant payouts and banking services – to their small and medium-sized business (SMB) customers.

Lorraine is a seasoned fintech executive with more than 20 years of experience in payments and financial services. She has held senior roles at Sage Software, Worldpay and Blackhawk Network, where she built and scaled high-impact sales, go-to-market and strategic partnership organizations. She also serves on non-profit and advisory boards focused on advancing gender equity and mentors emerging leaders across the fintech ecosystem.

 

 

Julianne Gulley
Director of Customer Success
Jaris

Julianne Gulley is a fintech operations leader with 10 years of experience at the intersection of payments, SMB lending and customer success. As Director of Customer Success at Jaris, she leads partner relationships across a network of ISOs and payment processors, translating embedded lending products into merchant experiences that drive growth for small businesses. Her career spans credit operations, compliance automation and underwriting infrastructure, with a track record of building scalable ecosystems from the ground up at growth-stage fintechs including Jaris, Parker and SoFi.
 
Her approach to customer success is rooted in the mechanics of SMB lending - from identity verification and merchant onboarding to originations oversight. She believes the strongest partner relationships are built on operational transparency and product fluency. At Jaris, she has grown from building the operations infrastructure to leading the team that ensures partners and their merchants get full value from every financial product they offer.

 

Jane Podbelskaya
Founder & Managing Partner
Charge Forward

Jane Podbelskaya is Founder & Managing Partner of Charge Forward, an embedded finance advisory and intelligence firm working with vertical SaaS platforms, venture capital and private equity investors and fintech vendors. Charge Forward helps vertical software companies operationalize embedded finance - payments, lending, insurance, banking, payroll etc. Jane writes and speaks regularly on embedded finance, focusing on how it creates new revenue streams and durable platform moats for software companies.
 
Before founding Charge Forward, Jane spent over a decade in venture capital - first at Georgian investing in growth-stage B2B vertical SaaS companies, then at Information Venture Partners investing in fintech and financial software companies including Wisedocs, Empyrean, Helcim and Nue. Earlier in her career, Jane worked as a software engineer and solutions architect at ABBYY and Xerox and as a management consultant at Bain & Company. She holds a Master's degree in Computer Science and an MBA from University of Toronto, Rotman School of Management.
 

 

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