Micro and small businesses are the backbone of most economies worldwide. They provide products and services tailored to locals, generate new jobs, and stimulate an inflow of community resources. They also offer role models to society by integrating women into the economic mainstream. 

 

But in many countries, women still face a wide range of challenges when starting a business, and these are often quite different from those experienced by their male counterparts. Cultural norms and societal barriers set the pace at which women become self-employed business owners. Defying social expectations, building a support network, and balancing a business with family life are some challenges they must overcome. On top of that, access to financial services and funding from investors remains a significant hurdle. 

 

Throughout this article, we’ll assess how players in the fintech industry can help close the gender gap while shedding light on the disparities that limit entrepreneurial-minded women from gaining access to the resources needed to build a legacy of their own.

 

The pandemic changed how women participate in the economy. Remote working empowered women by giving them the flexibility to juggle work and family-related responsibilities. It also allowed them the space and freedom for creativity and innovation.