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Leading the Shift:
Strategies for Organizational Transformation

Why You Should Attend:

• Learn practical leadership strategies to communicate clearly, build trust and guide teams through change.
• Apply effective change management and communication frameworks to strengthen resilience and reinforce values.
• Leave with actionable tools, insights and next steps to support continuous learning while driving immediate leadership impact.
  

Speakers: 

Martha Krawczyk
SVP, Head of Client Success
FIS

Martha Krawczyk De Sedas is an award-winning sales and marketing leader with over 30 years of progressive experience in various areas of senior management and business development for FIS Global, American Express, TradeStation (fintech), Visa, and Sony. She brings entrepreneurial vision and drive and unwavering dedication to the brand, organization and people while delivering remarkable business growth, innovative product development, operational efficiencies, and brand equity.

Currently, she is the SVP, Head of Client Success at FIS Global (Fidelity National Information Services), a Fortune 50 corporation and the world’s largest global provider dedicated to financial technology solutions. Her team is responsible for ensuring long-term client satisfaction, retention, and growth. Previously, she was the SVP, Head of Client Enablement and Capabilities, Global Client Onboarding and Professional Services at FIS Global. She was leading a large diverse and talented team in areas that transform FIS client experience and help them succeed in their business. Martha was responsible for the transformation of key areas such as: Onboarding and Project Implementations, Wealth and Retirement Professional Services, Client Communications, Learning Solutions, Capabilities, Program Management and Insights & Analytics.

Before FIS, Martha navigated roles as VP & GM, Global Commercial Services—U.S. Small Business Segment B2B Sales and VP, Global Commercial Services, Global Field Enablement—Small, Mid-sized and Large Businesses for American Express. Throughout her tenure, Martha led a cross border team to deliver a record year in all business metrics; established a new operating model for acquisition, mission and vision; led teams through compliance-focused culture transformation; led the Strategy Center of Excellence of Amex; improved sales performance globally; and was instrumental to business continuity and employee engagement through the COVID-19 pandemic. While with Amex, Martha earned recognition as an inspirational leader across various company forums and initiatives, including the Master Class Leadership Program, Women’s Ambition Project on International Women’s Day and Hispanic Women Leaders.

Prior, with TradeStation Group, Martha served as Global Head, VP of Marketing. Here she rebranded and repositioned a fully digital marketing team as trusted advisors to other business units, designed and led global long-term marketing strategies, established key external partnerships and achieved significant budget efficiencies.

Previously, Martha led a progressive tenure in a variety of Marketing leadership roles with Visa. As Head of Marketing, Brazil, she developed and implemented a new user-centric digital strategy; boosted partnerships with Google, Twitter, Facebook and others; and developed and launched a CRM program to enhance digital analytics and data capabilities. As VP, Regional and Local Marketing—Latin America and Caribbean, Martha sold more than one million cards in Mexico and Brazil in one-year, increased customer sales and delivered increased consumption per card. Her preceding roles with Visa included VP, Global Marketing—Visa IPO Project, Head of Marketing Strategies & Planning and VP, Latin America & Caribbean.

Earlier in her career, Martha was Senior Marketing Communications Manager—Latin America for Sony Corporation.

Martha holds an Executive MBA from the University of Miami and a bachelor's degree in Marketing from Universidad Santa Maria La Antigua (USMA) in Panama City. She completed the Visa Leadership Team training at the Aspen Institute and the Marketing Leadership Program at Northwestern University’s Kellogg School of Management. Martha also earned Chef de Cuisine credentials through the Culinary School of Chef Nicolau Rosa in Brazil.

A thought leader in her space, Martha has been recognized with dozens awards throughout her career, including 12 ADDY Awards, five Silver Lions at Cannes and several Silver Effie Awards. She was also featured in the book Stories of Corporate Success in Brazil published in 2016.

Roche Whittle
Sr. Director Client Communications
FIS

Roche Whittle is a marketing and communications leader with more than a decade of experience in fintech and financial services, shaping enterprise strategies that elevate brands and drive engagement across B2B, B2C and B2B2C markets. She currently serves as Director of Client Communications at FIS®, where she leads communications for payments and banking solutions, including client messaging during critical incidents. In this role, Roche applies client-first strategies that foster clarity and trust in moments that matter most.

Previously, Roche was Director of CSR & Brand Strategy at TradeStation Group, where she led brand campaigns and go-to-market strategies for API and crypto products, scaling initiatives that generated millions of dollars in earned media value. Her leadership included the launch of the iconic Miami Bull, a symbol of digital assets that drew global attention, as well as advancing the firm’s ESG and community strategy to strengthen brand reputation and engagement.

Earlier in her career, Roche was a consultant to financial advisory firms on CRM and engagement strategies and held compliance roles at MassMutual, where she oversaw licensing operations. She also held FINRA securities registrations (Series 7, 63, and principal-level licenses), grounding her marketing leadership in a strong understanding of regulated markets.

Roche earned both her MBA and BBA from Southern New Hampshire University and has been recognized as one of South Florida’s Most Prominent & Influential Women in Business & Industry by Legacy Miami and Black Woman in Excellence by the BPN Miami Chapter.

Wade Swann
VP Client Success Strategy
FIS

Wade has 25 years of experience as an energetic leader who strives, through innovation, to achieve goals while maintaining a standard of excellence. Wade empowers his team to make decisions and advocate for each client, expecting them to be business partners internally and externally. Wade has a background across multiple FIS platforms as a client and a colleague while leading teams focused on operations, technical support, risk management, sales and software development in diverse industries.

Wade has experience with various FIS and Non-FIS core platforms, successfully managed core conversions at the bank and then FIS to completion and executed core conversions at a regional bank. Wade's prior experiences in bank operations leadership were responsible for front- and back-office activities from deposits, payments processing, sales management, online and mobile banking and multiple other products within the FIS suite.

Partnering with FIS in the prior ten years, before FIS, Wade supported and presented with current and prospecting clients for multiple products in the past at client conferences. His realistic approach, comprehensive product knowledge and relationships that Wade has built across the organization significantly benefit him. Working in the capacity of bank leadership, understanding the clients' needs and balancing the organization's needs made Wade a fit for the VP of Strategic Planning at FIS. Recently, Wade led the Core Banking Relationship Teams and companion teams for Large Financial Institutions and has covered Community and Large cores.

Now, Wade is the VP for Client Success. Finally, along with his dedication to FIS and meeting its goals, he strategically advocates on behalf of the Client and his team to ensure a strong partnership with internal partners and more importantly, you, the Client.