Best Practices for Being a Thought Leader on Social Media 

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The Best Practices for Being a thought Leader on Social Media webinar will provide an overview on how to use social media effectively as a professional.

Following the webinar, participants will be prepared to connect with Wnet and its members, share insights from events, and engage with relevant content across channels.  

Best Practices for Being a Thought Leader on Social Media Agenda:

• Social Media 101  
• Making an Impact on LinkedIn
• Best Practices: Your Profile
• Best Practices: Sharing Content 
  

Intro/Welcome:

Tammy Trilli

Executive Director, Head of Sales and Relationship Management, MM Commercial Bank 

J.P. Morgan Merchant Services

Tammy Trilli is responsible for driving revenue growth through new business and overall management of the national portfolio in the Commercial Banking Middle Market Specialized Industries Segment.

She joined the Merchant Services organization three years ago from Commercial Card where she spent seven years building out and leading multiple sales and relationship management teams both domestically and globally.  Before moving into Merchant Services she was the Head of Partnerships and Business strategy supporting the CC Executive team and leading the Field Strategy and Analytics organization.

Prior to joining J.P. Morgan, Tammy was with American Express for over twenty years where she held various positions leading business development, relationship management, and implementations teams throughout her tenure.  She sits on both the Arizona Women on the Move and Diversity and Inclusion Executive Steering Committees for JP Morgan and is a founding board member of the Ahwatukee Boys Team Charity.

Speakers:

Amanda Smith

VP & Head of Paid Media, J.P. Morgan Social Media

Amanda Smith is a Vice President at J.P. Morgan, responsible for overseeing paid social media strategy, leading campaigns for wholesale businesses including commercial banking and global payments, and managing a social selling program.

She has 7+ years of experience managing PR and B2B marketing initiatives for financial services. She was Co-Chair of the JPMorgan Chase Women on the Move Competitive Analysis Committee, and now co-chairs a global research team for the same program. She previously led PR initiatives and media engagement for investment research, sales and trading and securities services -- liaising with leading business publications daily. She served as a Board Member for the NextGen North America Business Resource Group, creating partnership opportunities and programming for early career professionals at JPMorgan Chase.

Amanda holds a Bachelor of Science from S.I. Newhouse School of Public Communications at Syracuse University, a leading U.S. journalism school, and is currently pursuing an Executive MBA from Columbia Business School.

Robin Lynch

Global Social Marketing Lead, J.P. Morgan Wholesale Payments

Robin is responsible for managing marketing campaigns that tell the J.P. Morgan Wholesale Payments story on social.

He has 20 years’ experience in media and marketing, focusing on digital content, social media and marketing strategy. He delivered e-commerce and payments social media campaigns and thought leadership for J.P. Morgan Merchant Services and was head of digital content  strategy and marketing planning for Barclays UK. Previously he had been a reporter and production editor with The Irish Times and The Guardian where he covered national news, business, finance and sport.

Robin holds an MA in Journalism from Dublin City University and an MSc in Global Politics from Birkbeck Colleague, University of London.